Tuesday, July 13, 2010

South Street Seaport

The Lone Star State took a bite of the Big Apple as Texas on Tour set up shop at the South Street Seaport in NYC. Our street team created an awesome pre-event buzz around Manhattan leading up to the event that got the city chatting and drove people in the thousands down to the Seaport to visit Texas and to take in a free concert by the Old 97's on July 4th. New Yorkers were treated to an Independence Day they will never forget - Texas style -- and the Old 97's supplied plenty of fireworks on the stage. Thousands of fans packed the Pier to listen to the sounds of this native Texas band as we celebrated the freedom of our fine country. Several groups of students, who were on summer vacation, came by to spend some time with us at Texas on Tour. In fact, a group of four college juniors told me that after coming through our interactive experience they made the decision to make South Padre Island, TX their Spring Break destination next year. The Texas sun has set on "the city that never sleeps" and it's time to travel to "the windy city" -- Chicago, IL. Texas on Tour will make Navy Pier our new backyard as we continue to travel the U.S. to share the love of Texas with the rest of the world.

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